{"title":"For the (minimalist) Mum","description":null,"products":[{"product_id":"nim-gift-voucher","title":"Nim Gift Voucher","description":"\u003cp\u003eFor when you want to give the perfect gift you know they'll love!\u003c\/p\u003e\n\u003cp\u003eNote: This is a digital voucher.\u003c\/p\u003e","brand":"Nim The Label","offers":[{"title":"A$20.00","offer_id":41322886922449,"sku":"","price":20.0,"currency_code":"AUD","in_stock":true},{"title":"A$50.00","offer_id":41322886955217,"sku":"","price":50.0,"currency_code":"AUD","in_stock":true},{"title":"A$75.00","offer_id":41322886987985,"sku":"","price":75.0,"currency_code":"AUD","in_stock":true},{"title":"A$100.00","offer_id":41322887020753,"sku":"","price":100.0,"currency_code":"AUD","in_stock":true},{"title":"A$150.00","offer_id":41322887053521,"sku":"","price":150.0,"currency_code":"AUD","in_stock":true},{"title":"A$200.00","offer_id":41322887086289,"sku":"","price":200.0,"currency_code":"AUD","in_stock":true},{"title":"A$250.00","offer_id":41322887119057,"sku":"","price":250.0,"currency_code":"AUD","in_stock":true},{"title":"A$300.00","offer_id":41322887151825,"sku":"","price":300.0,"currency_code":"AUD","in_stock":true},{"title":"A$350.00","offer_id":41322887184593,"sku":"","price":350.0,"currency_code":"AUD","in_stock":true},{"title":"A$400.00","offer_id":41322887217361,"sku":"","price":400.0,"currency_code":"AUD","in_stock":true},{"title":"A$450.00","offer_id":41322887250129,"sku":"","price":450.0,"currency_code":"AUD","in_stock":true},{"title":"A$500.00","offer_id":41322887282897,"sku":"","price":500.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0456\/1597\/2561\/files\/DSCF0544.jpg?v=1734574632"},{"product_id":"the-bb-tote-set-taupe-1","title":"The BB Tote Set - Taupe","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe BB Tote holds a considered edit of your day. Structured enough to stay beautiful, light enough that you forget it's there.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe BB Tote Set includes;\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe BB Tote Body\u003c\/li\u003e\n\u003cli\u003eAdjustable Mono Shoulder Strap\u003c\/li\u003e\n\u003cli\u003eNeo Essential Zip Pouch\u003c\/li\u003e\n\u003cli\u003eLight Gold Hardware\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEVA construction - structured, lightweight, wipe-clean\u003cbr\u003eFully waterproof - no lining needed, no worrying required\u003cbr\u003eShoulder carry or hand carry\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eFlat base - sits without tipping on any surface\u003cbr\u003eCompatible with the full BB strap system\u003cbr\u003eRemovable internal zip pocket\u003cbr\u003eDimensions: 31cm W × 24cm H × 11cm D\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Nim The Label","offers":[{"title":"Default Title","offer_id":42742255288529,"sku":"BBT-TP-SET","price":255.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0456\/1597\/2561\/files\/BB_Tote_-_grey_background-05.jpg?v=1769129070"},{"product_id":"the-bb-tote-set-cocoa","title":"The BB Tote Set - Cocoa","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe BB Tote holds a considered edit of your day. Structured enough to stay beautiful, light enough that you forget it's there.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe BB Tote Set includes;\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe BB Tote Body\u003c\/li\u003e\n\u003cli\u003eAdjustable Mono Shoulder Strap\u003c\/li\u003e\n\u003cli\u003eNeo Essential Zip Pouch\u003c\/li\u003e\n\u003cli\u003eLight Gold Hardware\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEVA construction - structured, lightweight, wipe-clean\u003cbr\u003eFully waterproof - no lining needed, no worrying required\u003cbr\u003eShoulder carry or hand carry\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eFlat base - sits without tipping on any surface\u003cbr\u003eCompatible with the full BB strap system\u003cbr\u003eRemovable internal zip pocket\u003cbr\u003eDimensions: 31cm W × 24cm H × 11cm D\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Nim The Label","offers":[{"title":"Default Title","offer_id":43111510868177,"sku":"BBT-CO-SET","price":255.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0456\/1597\/2561\/files\/BB_Tote_-_grey_background-02.jpg?v=1769129028"},{"product_id":"the-bb-tote-set-latte","title":"The BB Tote Set - Latte","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe BB Tote holds a considered edit of your day. Structured enough to stay beautiful, light enough that you forget it's there.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe BB Tote Set includes;\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe BB Tote Body\u003c\/li\u003e\n\u003cli\u003eAdjustable Mono Shoulder Strap\u003c\/li\u003e\n\u003cli\u003eNeo Essential Zip Pouch\u003c\/li\u003e\n\u003cli\u003eLight Gold Hardware\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEVA construction - structured, lightweight, wipe-clean\u003cbr\u003eFully waterproof - no lining needed, no worrying required\u003cbr\u003eShoulder carry or hand carry\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eFlat base - sits without tipping on any surface\u003cbr\u003eCompatible with the full BB strap system\u003cbr\u003eRemovable internal zip pocket\u003cbr\u003eDimensions: 31cm W × 24cm H × 11cm D\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Nim The Label","offers":[{"title":"Default Title","offer_id":42897948180689,"sku":"BBT-LT-SET","price":255.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0456\/1597\/2561\/files\/BB_Tote_-_grey_background-01.jpg?v=1769128987"},{"product_id":"the-bb-tote-set-creme","title":"The BB Tote Set - Creme","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe BB Tote holds a considered edit of your day. Structured enough to stay beautiful, light enough that you forget it's there.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe BB Tote Set includes;\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe BB Tote Body\u003c\/li\u003e\n\u003cli\u003eAdjustable Mono Shoulder Strap\u003c\/li\u003e\n\u003cli\u003eNeo Essential Zip Pouch\u003c\/li\u003e\n\u003cli\u003eLight Gold Hardware\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEVA construction - structured, lightweight, wipe-clean\u003cbr\u003eFully waterproof - no lining needed, no worrying required\u003cbr\u003eShoulder carry or hand carry\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eFlat base - sits without tipping on any surface\u003cbr\u003eCompatible with the full BB strap system\u003cbr\u003eRemovable internal zip pocket\u003cbr\u003eDimensions: 31cm W × 24cm H × 11cm D\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Nim The Label","offers":[{"title":"Default Title","offer_id":42897948246225,"sku":"BBT-CR-SET","price":255.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0456\/1597\/2561\/files\/BB_Tote_-_grey_background-07.jpg?v=1769128959"},{"product_id":"the-bb-mini-set-creme","title":"The BB Mini Set - Creme","description":"\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan\u003eThe younger sister of our iconic BB silhouette, complete with its own custom moulded mini strap. \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eCrafted from 100% EVA, a lightweight, durable and waterproof material, and \u003c\/span\u003e\u003cspan\u003efinished with branded Light Gold Ring Clips. Consciously packaged in a reusable cotton dust bag.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003eThis set includes:\u003c\/p\u003e\n\u003cp\u003e- The BB Mini Bag Body \u0026amp; Moulded Strap in Creme\u003cbr\u003e- Creme Mono + Light Gold Shoulder Strap\u003cbr\u003e- Neo Mini Pouch in Creme\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eCustomise your bag with our range of \u003ca title=\"Nim Bag Charms\" href=\"https:\/\/www.nimthelabel.com.au\/collections\/bag-charms\"\u003eCharms\u003c\/a\u003e \u0026amp; \u003ca title=\"Nim Bag Shoulder Straps\" href=\"https:\/\/www.nimthelabel.com.au\/collections\/adjustable-straps\"\u003eShoulder Straps\u003c\/a\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e*NOTE: Pattern straps pictured on studio model sold separately.\u003c\/div\u003e","brand":"Nim The Label","offers":[{"title":"Default Title","offer_id":42946702868689,"sku":"BBM-CR-SET","price":235.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0456\/1597\/2561\/files\/NEW_BB_MINI_Bag-05.jpg?v=1769570049"},{"product_id":"the-bb-mini-set-taupe","title":"The BB Mini Set - Taupe","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe BB Mini is our smallest carry. 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Perfect for long lunches that turn into late evenings.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe BB Mini Set includes;\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe BB Mini Body\u003c\/li\u003e\n\u003cli\u003eEVA Short Shoulder Strap\u003c\/li\u003e\n\u003cli\u003eAdjustable Mono Shoulder Strap\u003c\/li\u003e\n\u003cli\u003eNeo Zip Pouch\u003c\/li\u003e\n\u003cli\u003eLight Gold Hardware\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEVA construction - structured, lightweight, wipe-clean\u003cbr\u003eFully waterproof - no lining needed, no worrying required\u003cbr\u003e4-in-1 style\u003cbr\u003eFlat base - sits without tipping on any surface\u003cbr\u003eRemovable internal zip pouch\u003cbr\u003eCompatible with the full BB strap system\u003cbr\u003eDimensions: 22cm W x 20cm H x 12cm D\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Nim The Label","offers":[{"title":"Default Title","offer_id":42946703589585,"sku":"BBM-TP-SET","price":235.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0456\/1597\/2561\/files\/NEWBBMINIBag-04.jpg?v=1769569976"},{"product_id":"the-bb-mini-set-latte","title":"The BB Mini Set - Latte","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe BB Mini is our smallest carry. 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Compact, versatile and ready for anything. Perfect for long lunches that turn into late evenings.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe BB Mini Set includes;\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe BB Mini Body\u003c\/li\u003e\n\u003cli\u003eEVA Short Shoulder Strap\u003c\/li\u003e\n\u003cli\u003eAdjustable Mono Shoulder Strap\u003c\/li\u003e\n\u003cli\u003eNeo Zip Pouch\u003c\/li\u003e\n\u003cli\u003eLight Gold Hardware\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEVA construction - structured, lightweight, wipe-clean\u003cbr\u003eFully waterproof - no lining needed, no worrying required\u003cbr\u003e4-in-1 style\u003cbr\u003eFlat base - sits without tipping on any surface\u003cbr\u003eRemovable internal zip pouch\u003cbr\u003eCompatible with the full BB strap system\u003cbr\u003eDimensions: 22cm W x 20cm H x 12cm D\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Nim The Label","offers":[{"title":"Default Title","offer_id":42946703818961,"sku":"BBM-CO-SET","price":235.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0456\/1597\/2561\/files\/NEWBBMINIBag-02.jpg?v=1769569876"},{"product_id":"the-bb-mini-set-black","title":"The BB Mini Set - Black","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe BB Mini is our smallest carry. 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Perfect for long lunches that turn into late evenings.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe BB Mini Set includes;\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe BB Mini Body\u003c\/li\u003e\n\u003cli\u003eEVA Short Shoulder Strap\u003c\/li\u003e\n\u003cli\u003eAdjustable Mono Shoulder Strap\u003c\/li\u003e\n\u003cli\u003eNeo Zip Pouch\u003c\/li\u003e\n\u003cli\u003eLight Gold Hardware\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEVA construction - structured, lightweight, wipe-clean\u003cbr\u003eFully waterproof - no lining needed, no worrying required\u003cbr\u003e4-in-1 style\u003cbr\u003eFlat base - sits without tipping on any surface\u003cbr\u003eRemovable internal zip pouch\u003cbr\u003eCompatible with the full BB strap system\u003cbr\u003eDimensions: 22cm W x 20cm H x 12cm D\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Nim The Label","offers":[{"title":"Default Title","offer_id":42946703884497,"sku":"BBM-BK-SET","price":235.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0456\/1597\/2561\/files\/NEWBBMINIBag-03.jpg?v=1769569826"},{"product_id":"the-bb-tote-set-black","title":"The BB Tote Set - Black","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe BB Tote holds a considered edit of your day. Structured enough to stay beautiful, light enough that you forget it's there.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe BB Tote Set includes;\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe BB Tote Body\u003c\/li\u003e\n\u003cli\u003eAdjustable Mono Shoulder Strap\u003c\/li\u003e\n\u003cli\u003eNeo Essential Zip Pouch\u003c\/li\u003e\n\u003cli\u003eLight Gold Hardware\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEVA construction - structured, lightweight, wipe-clean\u003cbr\u003eFully waterproof - no lining needed, no worrying required\u003cbr\u003eShoulder carry or hand carry\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eFlat base - sits without tipping on any surface\u003cbr\u003eCompatible with the full BB strap system\u003cbr\u003eRemovable internal zip pocket\u003cbr\u003eDimensions: 31cm W × 24cm H × 11cm D\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Nim The Label","offers":[{"title":"Default Title","offer_id":43106421899473,"sku":"BBT-BK-SET","price":255.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0456\/1597\/2561\/files\/BB_Tote_-_black-09.jpg?v=1779865355"}],"url":"https:\/\/www.nimthelabel.com.au\/collections\/for-the-minimalist-mum.oembed","provider":"Nim The Label","version":"1.0","type":"link"}